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Kellogg's also owns the Bear Naked, Natural Touch, Cheez-It, Murray, Austin cookies and crackers, Famous Amos, Gardenburger (acquired 2007), and Plantation brands. Presently, Kellogg's is a member of the World Cocoa Foundation. [19] In 2012, Kellogg's became the world's second-largest snack food company (after PepsiCo) by acquiring the potato ...
Kashi is a maker of whole grain cereals and other plant-based foods sourced from regular farming practices. Founded in La Jolla in 1984 by Phil and Gayle Tauber, [citation needed] the company became a subsidiary of Kellogg's in 2000, and produces about 100 products sold in the U.S. and Canada.
WK Kellogg Co [a] is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American cereal business.
After the split, the snacking division will have brands such as Pop-Tarts, Kellogg's Rice Krispies Treats and frozen breakfast products such as Eggo waffles. It will be the biggest of the three ...
The acquisition is a part of Ferrero's strategy to buy brands which have been neglected within broader food companies' portfolios. [26] Kellogg retained the rights to other Keebler products, such as crackers, either under the Kellogg's or Sunshine names. The acquisition closed on July 29, 2019. [27] [28]
Brands like Frosted Flakes, Corn Flakes, and Froot Loops will be under the name WK Kellogg Co, a nod to founder W.K. Kellogg. ... 2016. - Kellogg's is facing a boycott organized by the Trump ...
Cahillane added consumers will still see the Kellogg's brand name on Corn Flakes and other brands. New logos from Kellogg to reflect its upcoming spin-off into two companies: Kellanova and WK ...
[4] [5] In late 2023, Kellogg's spun off its North American cereal division as WK Kellogg Co. The company's snack food business, including Cheez-It, became part of the renamed Kellanova. [6] [7] On August 14, 2024, Kellanova announced Mars Inc., has entered into an agreement to acquire the Kellanova brand. The deal is anticipated to close early ...