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  2. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.

  3. Lived experience - Wikipedia

    en.wikipedia.org/wiki/Lived_experience

    Lived experience. In qualitative phenomenological research, lived experience refers to the first-hand involvement or direct experiences and choices of a given person, and the knowledge that they gain from it, as opposed to the knowledge a given person gains from second-hand or mediated source. [1][2] It is a category of qualitative research ...

  4. Interpretative phenomenological analysis - Wikipedia

    en.wikipedia.org/wiki/Interpretative...

    Interpretative phenomenological analysis. Interpretative phenomenological analysis (IPA) is a qualitative form of psychology research. IPA has an idiographic focus, which means that instead of producing generalization findings, it aims to offer insights into how a given person, in a given context, makes sense of a given situation.

  5. Qualitative psychological research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_psychological...

    Qualitative psychological research is psychological research that employs qualitative methods. [1] Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective ...

  6. Social research - Wikipedia

    en.wikipedia.org/wiki/Social_research

    Social research aims to find social patterns of regularity in social life and usually deals with social groups (aggregates of individuals), not individuals themselves (although science of psychology is an exception here). Research can also be divided into pure research and applied research. Pure research has no application on real life, whereas ...

  7. Participant observation - Wikipedia

    en.wikipedia.org/wiki/Participant_observation

    Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography.This type of methodology is employed in many disciplines, particularly anthropology (incl. cultural anthropology and ethnology), sociology (incl. sociology of culture and cultural criminology), communication studies, human geography, and social psychology.

  8. Nonprobability sampling - Wikipedia

    en.wikipedia.org/wiki/Nonprobability_sampling

    Nonprobability sampling is a form of sampling that does not utilise random sampling techniques where the probability of getting any particular sample may be calculated. Nonprobability samples are not intended to be used to infer from the sample to the general population in statistical terms. In cases where external validity is not of critical ...

  9. Focus group - Wikipedia

    en.wikipedia.org/wiki/Focus_group

    A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of ...

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