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Titles in quotation marks that include (or in unusual cases consist of) something that requires italicization for some other reason than being a title, e.g., a genus and species name, or a non-English phrase, or the name of a larger work being referred to, also use the needed italicization, inside the quotation marks: "Ferromagnetic Material in ...
Quotation marks, rather than italics, are generally used for the titles of shorter works. Whether these are single or double depends on the context; however, many styles, especially for poetry, prefer the use of single quotation marks. Short fiction, poetry, etc.: Arthur C. Clarke's "The Sentinel"
Exclamation points (!) should usually only be used in direct quotes and titles of creative works. Bold type is reserved for certain uses. Quotation marks for emphasis of a single word or phrase are incorrect, and "scare quotes" are discouraged. Quotation marks are to show that you are using the correct word as quoted from the original source.
For titles of books, articles, poems, and so forth, use italics or quotation marks following the guidance for titles. Italics can also be added to mark up non-English terms (with the {{ lang }} template), for an organism's scientific name , and to indicate a words-as-words usage.
Often, works are known by a nickname or common title. In this case, the nickname is specified after the formal title in parentheses and quotation marks. When the nickname is used in prose, it is enclosed in quotes. Song titles are enclosed in quotes. True titles of song cycles are italicized. Foreign language song titles remain in roman type.
For example, "Stop!" has the punctuation inside the quotation marks because the word "stop" is said with emphasis. However, when using "scare quotes", the comma goes outside. Other examples: Arthur said the situation was "deplorable". (The full stop (period) is not part of the quotation.)
Grandpa was in World War II, not "World War II". As for the italicized case, we don't use quotation marks and italics at the same time; "failing" to also use quotation marks with the (incorrectly) italicized #4 examples doesn't create any ambiguity, and adding them doesn't make the example any clearer, just twice as wrong.
Use straight quotation marks " to enclose the reference name. ... While it is useful to cite author, title, edition (1st, 2nd, etc.), and similar information, ...