Search results
Results from the WOW.Com Content Network
Location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. [1] LBS can be used in a variety of contexts, such as health, indoor object search, [2] entertainment, [3] work, personal life, etc. [4] Commonly used examples of location-based services include navigation software, social networking ...
Location-based advertising ( LBA) is a form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices . According to Bruner and Kumar, "LBA refers to marketer -controlled information specially tailored ...
Locative media or location-based media (LBM) is a virtual medium of communication functionally bound to a location. The physical implementation of locative media, however, is not bound to the same location to which the content refers. Location-based media delivers multimedia and other content directly to the user of a mobile device dependent ...
Geosocial networking. Geosocial networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. [1][2] User-submitted location data or geolocation techniques can allow social networks to connect and coordinate users with local people or ...
v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
Azure Maps is a suite of cloud-based, location-based services provided by Microsoft as part of the company's Azure platform. The platform provides geospatial and location-based services via REST APIs and software development kits (SDKs). The service is typically used to integrate maps or geospatial data into applications.
Another example is the proliferation of geospatial libraries and application programming interfaces (e.g., GDAL, Leaflet, D3.js) that extend programming languages to enable the incorporation of GIS data and processing into custom software, including web mapping sites and location-based services in smartphones.
The term location-based services refers to web mapping consumer goods and services. [12] Web mapping usually involves a web browser or other user agent capable of client-server interactions. [13] Questions of quality, usability, social benefits, and legal constraints are driving its evolution. [14] [15]