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  2. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Absorption pricing. This pricing method aims to recover all the costs of producing a product. The price of a product includes the variable cost of each item plus a proportionate amount of the fixed costs: Unit Variable Costs + (Overhead + Managing Costs) ÷ Number of units produced = Absorption Price. Fixed or variable costs, direct or indirect ...

  3. Services marketing - Wikipedia

    en.wikipedia.org/wiki/Services_marketing

    Services marketing is a specialized branch of marketing which emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.

  4. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    Value-based pricing. Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1] The value that a consumer gives to a good or service, can then be defined as their willingness to pay ...

  5. Pricing - Wikipedia

    en.wikipedia.org/wiki/Pricing

    The strategy is designed to provide broad guidance for price-setters and ensures that the pricing strategy is consistent with other elements of the marketing plan. While the actual price of goods or services may vary in response to different conditions, the broad approach to pricing (i.e., the pricing strategy) remains a constant for the ...

  6. Dynamic pricing - Wikipedia

    en.wikipedia.org/wiki/Dynamic_pricing

    Dynamic pricing. Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands. It usually entails raising prices during periods of peak demand and lowering ...

  7. Economic value to the customer - Wikipedia

    en.wikipedia.org/wiki/Economic_value_to_the_customer

    The EVC process enables businesses to capture more value than a traditional cost-plus pricing strategy. Companies can leverage the method to estimate the value a customer derives from purchasing a product or service. The EVC is calculated by adding both tangible and intangible value elements a product or service provides to a customer.

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