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An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...
The advertising industry is the global industry of public relations and marketing companies, media services, and advertising agencies. Several large advertising agencies, including WPP plc , Omnicom , Publicis Groupe , Interpublic and Dentsu , are among the industry's largest.
The American Marketing Association (AMA) defines advertising as "the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about ...
Student-run advertising agency; T. Trader Media East This page was last edited on 15 July 2022, at 11:15 (UTC). Text is available under the Creative Commons ...
The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, WPP, Omnicom, ...
Pages in category "Advertising agencies of the United States" The following 200 pages are in this category, out of approximately 208 total. This list may not reflect recent changes .
Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett. [1]In September 2002, the company was acquired by Publicis Groupe, the world's third largest advertising agency holding group and one of the largest agency networks.