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2. Maybelline - Wikipedia

   en.wikipedia.org/wiki/Maybelline

   1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

3. Lipstick - Wikipedia

   en.wikipedia.org/wiki/Lipstick

   Throughout the early 20th century, lipstick came in a limited number of shades. Dark red lipstick was one of the most popular shades throughout the 19th and 20th century, especially in the 1920s. Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a "Cupid's bow," inspired by actress Clara Bow. [22]

4. The 11 Most Iconic Shades of Red Lipstick - AOL

   www.aol.com/lifestyle/10-most-iconic-shades-red...

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5. Cosmetics advertising - Wikipedia

   en.wikipedia.org/wiki/Cosmetics_advertising

   Cosmetic advertising is the promotion of cosmetics and beauty products by the cosmetics industry through a variety of media. The advertising campaigns are usually aimed at women wishing to improve their appearance, commonly to increase physical attractiveness and reduce the signs of ageing .

6. The Biggest 2025 Beauty Trends to Keep Your Eyes On - AOL

   www.aol.com/lifestyle/biggest-2025-beauty-trends...

   $16.00 at sephora.com. Tactile Textures. Milk Makeup's viral Cooling Water Jelly Tints are just the start; expect more jelly-like makeup and skincare products to hit shelves in 2025. And it's not ...

7. 11 of the Best Hypoallergenic Eyeliners for Sensitive Eyes - AOL

   www.aol.com/entertainment/11-best-hypoallergenic...

   It’s creamy, cruelty-free and free of fragrance, gluten, parabens and phthalates. Shoppers say they’re “obsessed”! Pros: Built-in sharpener. Three shades, including a pretty plum. Cons ...