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On 25 November 2015, Rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia. [14] Rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.
In 2011, the company acquired Rebel Sport and Amart Sports. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand. [9] The merger was designed to allow a focus on a single sporting goods brand and reduce costs. [10] Super Retail Group has also expanded into online sales. [11]
Rebel Sport is the largest sport equipment and apparel chain in New Zealand, with 38 stores currently trading. It was born out of a franchise agreement between Briscoe Group and Rebel Sport Australia in 1995. After successfully overseeing the expansion of the Briscoes Homeware stores from 12 to 22, then company director, Brian Berry, was given ...
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In 2012, the chain was rebranded as Amart Sports. [4] On 24 July 2017, Super Retail Group made the announcement that all Amart Sports stores will be rebranded to Rebel stores by 31 October 2017, expanding the Rebel brand's national footprint to almost 160 stores in Australia. The Amart Sports brand was officially discontinued as of 1 November ...
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After the licence was awarded to Australia and subsequently Melbourne, the group became the Rebel Army, and were acknowledged on the Rebel website by hooker and media columnist Adam Freier who wrote: "There are two types of people who watch sport. Their worth to us as players are equal, but there are some subtle differences.
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