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Business communication is communication that is intended to help a business achieve a fundamental goal, through information sharing between employees as well as people outside the company. [ 1][ 2] It includes the process of creating, sharing, listening, and understanding messages between different groups of people through written and verbal ...
Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. [3] The process allows the public to know or understand a brand and get a clear idea of what the brand has to offer. Brand awareness is the first stage, then brand preference over its competitors is the desired outcome.
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...
Telecommunications equipment (also telecoms equipment or communications equipment) is a type of hardware which is used for the purposes of telecommunications.Since the 1990s the boundary between telecoms equipment and IT hardware has become blurred as a result of the growth of the internet and its increasing role in the transfer of telecoms data.
v. t. e. Customer relationship management ( CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...
Unified communications is an evolving set of technologies that automates and unifies human and device communications in a common context and experience. It optimizes business processes and enhances human communications by reducing latency, managing flows, and eliminating device and media dependencies. A UC system may include features such as ...
Marketing is the act of satisfying and retaining customers. [ 3] It is one of the primary components of business management and commerce. [ 4] Marketing is typically conducted by the seller, typically a retailer or manufacturer.
Information and communications technology ( ICT) is an extensional term for information technology (IT) that stresses the role of unified communications [ 1] and the integration of telecommunications ( telephone lines and wireless signals) and computers, as well as necessary enterprise software, middleware, storage and audiovisual, that enable ...