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  2. Service guarantee - Wikipedia

    en.wikipedia.org/wiki/Service_guarantee

    A service guarantee is a marketing tool service firms have increasingly been using to reduce consumer risk perceptions, signal quality, differentiate a service offering, and to institutionalize and professionalize their internal management of customer complaint and service recovery. [1] By delivering service guarantees, companies entitle ...

  3. Anti-competitive practices - Wikipedia

    en.wikipedia.org/wiki/Anti-competitive_practices

    t. e. Anti-competitive practices are business or government practices that prevent or reduce competition in a market. Antitrust laws ensure businesses do not engage in competitive practices that harm other, usually smaller, businesses or consumers. These laws are formed to promote healthy competition within a free market by limiting the abuse ...

  4. Better Business Bureau - Wikipedia

    en.wikipedia.org/wiki/Better_Business_Bureau

    The Better Business Bureau (BBB) is an American private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to focus on advancing marketplace trust, [2] consisting of 92 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.

  5. Consumer Bill of Rights - Wikipedia

    en.wikipedia.org/wiki/Consumer_Bill_of_Rights

    The consumer movement began to gather a following, pushing for increased rights and legal protection against malicious business practices. By the end of the 1950s, legal product liability had been established in which an aggrieved party need only prove injury by use of a product, rather than bearing the burden of proof of corporate negligence.

  6. Service recovery paradox - Wikipedia

    en.wikipedia.org/wiki/Service_recovery_paradox

    Complain privately – by, for example, spreading negative word-of-mouth about the company or by writing about the negative experience on social media; Complain - in some form to the service firm. Take some kind of overt action with a third party e.g. complain to a consumer claims tribunal, or even launch a legal action to obtain redress.

  7. The Do’s and Don’ts of Complaining About Money - AOL

    www.aol.com/finance/don-ts-complaining-money...

    For premium support please call: 800-290-4726 more ways to reach us

  8. Defensive strategy (marketing) - Wikipedia

    en.wikipedia.org/wiki/Defensive_strategy_(marketing)

    Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1] Competitors can be defined as other firms that are located in the same market category or sell similar products to the same segment of people. [1] When this rivalry exist, each company must protect its ...

  9. Delta customers lost time, money. How to file claims, complaints.

    www.aol.com/delta-customers-lost-time-money...

    What to do:Before you do submit a claim, take time gathering your paperwork and records. Make sure when you file for reimbursement with Delta or another airline that you have receipts, records and ...