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  2. Do Loyalty Card Programs Really Generate Loyalty?

    www.aol.com/news/2014-11-18-do-loyalty-card...

    Chances are, the first is stuffed, and the second festooned, with tiny pieces of plastic -- loyalty cards -- that various companies have gotten you to sign up for in exchange Take a look at your ...

  3. Loyalty program - Wikipedia

    en.wikipedia.org/wiki/Loyalty_program

    A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...

  4. Loyalty business model - Wikipedia

    en.wikipedia.org/wiki/Loyalty_business_model

    The loyalty business model is a business model used in strategic management in which a company's resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.

  5. Incentive program - Wikipedia

    en.wikipedia.org/wiki/Incentive_program

    An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. Incentive programs are particularly used in business management to motivate employees and in sales to attract and retain customers.

  6. A Guide to Using Loyalty Programs for Discounts and Freebies

    www.aol.com/guide-using-loyalty-programs...

    4. Combine Loyalty Programs with Other Discounts: To maximize your savings, stack loyalty program benefits with other discounts, such as coupons, sales, or cashback offers. This approach can lead ...

  7. 6 Ways Store Loyalty Programs Can Help You Save Big - AOL

    www.aol.com/6-ways-store-loyalty-programs...

    It is essential to do a cost-benefit analysis before shelling out money to join a loyalty program. If you never shop there, paying $25 or more to get a free birthday gift is probably not worth it.

  8. Byron Sharp - Wikipedia

    en.wikipedia.org/wiki/Byron_Sharp

    In 1997, with Anne Sharp, he reported the first empirical work seeking to document the effect of a loyalty program on buyer loyalty [4] The research found a tendency across the product categories studied for loyalty programs to produce a small amount of excess loyalty. This weak effect was later replicated.

  9. Organizational commitment - Wikipedia

    en.wikipedia.org/wiki/Organizational_commitment

    The employee stays with the organization because he/she "ought to". But generally if an individual invest a great deal they will receive "advanced rewards". Normative commitment is higher in organizations that value loyalty and systematically communicate the fact to employees with rewards, incentives and other strategies.

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