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Pabst Blue Ribbon, commonly abbreviated PBR, is an American lager beer sold by Pabst Brewing Company, established in Milwaukee, Wisconsin, in 1844 and currently based in San Antonio, Texas. Originally called Best Select , and then Pabst Select , the current name comes from the blue ribbons tied around the bottle's neck between 1882 and 1916.
Inside visitors could sample beer after their tours, while contemplating German beer-related frescoes painted on the walls. [10] In 1889 the Best Company was renamed the Pabst Brewing Company. Production continued to grow and in 1892 Pabst was the largest brewer of lager in the world, with its sales increased 1,000% since 1872.
On November 13, 2014, Pabst announced that it had completed its sale to Blue Ribbon Intermediate Holdings, LLC. Blue Ribbon is a partnership between American beer entrepreneur Eugene Kashper and TSG Consumer Partners, a San Francisco–based private equity firm. [10] Prior reports suggested the price agreed upon was around $700 million. [11]
In 2019, the brewery rolled out the "Pabst Blue Ribbon Family Pack," a 99-can bundle. It was available in 15 states and sold out in less than 24 hours in some locations, according to Food and Wine.
PBR dates to 1844 and recently had a revival in popularity thanks to the young, hipster crowd.
[36] [37] [38] China Pabst recently released a new beer called Pabst Blue Ribbon 1844 for consumption in the domestic market; it sells for US$44 a bottle. [ 39 ] In 1999, Sleeman Breweries in Guelph, Ontario , a division of Sapporo Breweries , acquired Stroh Canada which owned the Canadian rights to a folio of brands, including Pabst.
Brooklyn hipsters, who lately have taken to getting beard implants to attain that ironic look, previously adopted Pabst Blue Ribbon beer -- PBR, to those in the know -- allowing the brewer to grow ...
Kegs, Cans and Bottles, all taste the same. The three best is one beer. Blatz is the name." In the 1980s, Blatz was marketed directly against Pabst Blue Ribbon in the "working class" market, as seen in a 1981 "blind taste test" commercial featuring a steel worker. [10]
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