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Spears influenced young women's interest in perfume. According to data from the NPD Group, a retail market research firm, an impressive 81 percent of young women were aware of Britney Spears' fragrance upon its release, a recognition level comparable to that of Bath & Body Works and Victoria’s Secret, the leading body spray brands for young ...
Comme des Garçons Parfums is the perfume line of the Comme des Garçons brand. It was formed in 1993 as a collaboration between founder Rei Kawakubo , and perfume veteran Christian Astuguevieille. The line released its first fragrance, Eau de Parfum, in 1994.
Charlie, named after Charles Revson, [2] was released in 1973. [3] It was originally launched to compete with Estée, a fragrance released by Estée Lauder. [2] Ad campaigns for the scent featured models Shelley Hack, Charly Stember, and, notably, Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company's advertising. [4]
Many celebrities have signed contracts with perfume houses to associate their name with a signature scent, as a self-promotion campaign. [1] The scents are then marketed; the association with the celebrity's name usually being the selling point of the campaign.
After presenting the perfume mixtures to the customers, the perfumer may "win" the brief with their approval. They proceed to work with the customer, often with the direction provided by a panel or artistic director, which guides and edits the modifications on the composition of the perfume.
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