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Budweiser is offering Americans in most states a rebate of up to $15 on a 15-pack or larger through July 8. For some locations with excess inventories of Bud Light, that may mean a free 15-pack.
During the weekend Anheuser-Busch offered a $15 rebate on Bud-Light, effectively making it free. [100] However, this was not enough to end the boycott as sales slid 23.6% over the weekend compared to 2022, as rivals such as Coors continued to climb in market share.
To try and stem the sales weakness, Budweiser offered US consumers in most states a rebate of up to $15 on a 15-pack or larger for July 4. And industry experts have pointed to additional discounts ...
Budweiser Select, or Bud Select, is a light pale lager that contains 4.3% ABV and 99 calories per 12 US fl oz serving (1,170 kJ/L). [5] Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal". The company hired Jay-Z as a spokesman for the brand.
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods [ 1 ] or by retailers, to be used in retail stores as a part of sales promotions .
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Consumers print them out and take them to the store. Although discounts can be found online and in stores, there is a different thought process when shopping in each location. For example, "online shoppers are more price-sensitive because of the readily available low search cost and direct price comparisons". [ 2 ]