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The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
This audience can encompass enthusiastic supporters of the speaker, reluctant attendees with opposing views, or strangers with varying levels of interest in the speaker's topic. Proficient speakers recognize that even a modest-sized audience is not a uniform entity but rather a diverse assembly of individuals.
Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
The prompter, hidden in the base, reflected the text on the glass to the speaker while the audience looked through the glass without being aware of the text. Two such prompters, one on the right and one on the left of the speaker allowed him to switch from one to the other and appear to address the entire audience". [25]
This can either be an individual or a bigger audience, as in the case of mass communication. The effect is the outcome of the communication, for example, that the audience was persuaded to accept the point of view expressed in the message. It can include effects that were not intended by the sender.
The need for a center speaker to locate screen-centered sounds has been recognized since the Bell Labs experiments in stereo sound from the 1930s, and multi-channel cinema sound systems, starting with the first commercial stereophonic film (Fantasia-1941) have always included one. Post-war stereo sound in theaters initially came from separate ...
At his 2020 address, Trump refused to shake Speaker Nancy Pelosi's hand, House Republicans chanted "four more years" and Pelosi ripped up the text of Trump's speech after he finished speaking.
Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.