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  2. Magic Quadrant - Wikipedia

    en.wikipedia.org/wiki/Magic_Quadrant

    Gartner was the target of a federal lawsuit (filed May 29, 2009) from software vendor ZL Technologies challenging the "legitimacy" of Gartner's Magic Quadrant rating system. [7] Gartner filed a motion to dismiss by claiming First Amendment protection since it contends that its MQ reports contain "pure opinion", which legally means opinions that ...

  3. Cost-plus pricing - Wikipedia

    en.wikipedia.org/wiki/Cost-plus_pricing

    Cost-plus pricing is a pricing strategy by which the selling price of a product is determined by adding a specific fixed percentage (a "markup") to the product's unit cost. Essentially, the markup percentage is a method of generating a particular desired rate of return. [1] [2] An alternative pricing method is value-based pricing. [3]

  4. CEB Inc. - Wikipedia

    en.wikipedia.org/wiki/CEB_Inc.

    CEB, formerly Corporate Executive Board, now a part of Gartner, was a company providing best practice research, benchmarks, and decision support tools to business leaders in HR, Finance, IT, Marketing, Sales, Customer Service, Strategy, R&D, Procurement, Legal, and Compliance functions globally. [3]

  5. Gartner Says Go-to-Market Sales Models May Be a Bigger ... - AOL

    www.aol.com/news/2013-08-05-gartner-says-go-to...

    Gartner Says Go-to-Market Sales Models May Be a Bigger Competitive Advantage Than the Product Being Sold Gartner Special Report Examines the Future for IT Sales Strategies STAMFORD, Conn ...

  6. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. [2] Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for ...

  7. Data as a service business model - Wikipedia

    en.wikipedia.org/wiki/Data_as_a_service

    In this business model, data provides value as a support mechanism or a tool for creating other value propositions, that's why the revenue stream is typically quite a bit lower. [19] In turn, Data as a Service is one of 3 categories of big data business models based on their value propositions and customers: Answers as a Service;

  8. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1]

  9. Pricing model - Wikipedia

    en.wikipedia.org/?title=Pricing_model&redirect=no

    This page was last edited on 3 April 2021, at 14:39 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may ...