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DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
Diehard batteries, sold at Sears, Kmart and a few other retailers, scored big in Consumer Reports car battery tests, and Sears' laundry appliances were also a top pick.
Sears Canada – held 10% stake from 2014 to 2018. Other subsidiaries . DieHard Auto Center – launched in 2017, these full-service auto care centers are similar to Sears Auto Centers although they are not attached to Sears stores. Specialize in DieHard-branded auto products. [65] Shop Your Way – a customer loyalty program shared between all ...
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Under this agreement, Sears and Kmart can continue to sell DieHard branded batteries through their stores while Advance Auto Parts has exclusive rights to the DieHard brand in the automotive and vehicular supplies and service industries. [30]
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related to: diehard battery kmartshop.advanceautoparts.com has been visited by 100K+ users in the past month
1205 E Main St, Columbus, OH · Directions · (614) 902-4333