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Hyperbole is one of the most widely recognized and used forms of figurative language in everyday life. It is used heavily in advertising and entertainment. Advertisers use hyperbole to exaggerate the benefits of products to boost sales. Repetitive hyperbole is used in public relations to increase the popularity of a person or product. It is ...
Exaggeration is the representation of something as more extreme or dramatic than it is, intentionally or unintentionally. It can be a rhetorical device or figure of speech, used to evoke strong feelings or to create a strong impression.
Elocutio – the stage of elaborating the wording of a text, using correct grammar and diction. Enallage – the switching of grammatical forms for an expressive purpose. Enthymeme – a type of argument that is grounded in assumed commonalities between a rhetor and the audience. (For example: Claim 1: Bob is a person. Therefore, Claim 3: Bob ...
Uses of figurative language, or figures of speech, can take multiple forms, such as simile, metaphor, hyperbole, and many others. [10] Merriam-Webster's Encyclopedia of Literature says that figurative language can be classified in five categories: resemblance or relationship, emphasis or understatement, figures of sound, verbal games, and errors.
Flanderization is a widespread phenomenon in serialized fiction. In its originating show of The Simpsons, it has been discussed both in the context of Ned Flanders and as relating to other characters; Lisa Simpson has been discussed as a classic example of the phenomenon, having, debatably, been even more Flanderized than Flanders himself. [9]
The FTC stated in 1983 that puffery does not warrant enforcement action by the commission. In its FTC Policy Statement on Deception, the Commission stated: "The Commission generally will not pursue cases involving obviously exaggerated or puffing representations, i.e., those that the ordinary consumers do not take seriously." [6]
The earliest known text listing them, though not explicitly as a system, is the Rhetorica ad Herennium, of unknown authorship, where they are called πλεονασμός (pleonasmos —addition), ἔνδεια (endeia —omission), μετάθεσις (metathesis —transposition) and ἐναλλαγή (enallage —permutation). [4]
David Berube considers the use of headlines to be the primary way sensationalism manifests in media, by creating teasers that use emotion to try and capture the attention of an audience even if the headline exaggerates or is otherwise misleading. [25] In YouTube videos, the thumbnail image of a video can similarly mislead audiences. [27]