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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click campaigns, depending on the site operator's goals. [editorializing] Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns ...

3. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   The term "search engine marketing" was popularized by Danny Sullivan in 2001 [15] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

4. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

5. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   Black Hat SEO could also refer to "negative SEO," the practice of deliberately harming another website's performance. White hat link building Although more difficult to acquire, white hat link building tactics are widely implemented by website owners because such kind of strategies are not only beneficial to their websites' long-term ...

6. How to Create a Content Marketing Plan for Your Business - AOL

   www.aol.com/create-content-marketing-plan...

   Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard ...

7. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Generate new keywords by combining different keyword lists. Create new keyword variations based on the primary keyword. Provide Keywords used for websites – useful for competitive analysis. Limitations of Google Ads Keyword Planner: Hides long tail keywords' data as the tool is made for Google Ads and not for SEO purposes.