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The term "marketing brochure" refers to a small document, or pamphlet, which describes and promotes various products or services to be marketed. Some companies have developed computer printing software to generate marketing brochures, [ 6 ] [ 7 ] [ 8 ] which might be available for use at a public library.
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
Understanding AIDS is a pamphlet or brochure created by the United States government and mailed to every American household in 1988 as a response to the AIDS epidemic. [1] It was the largest mass mailing in American history. [2] The decision to create the pamphlet was made by Surgeon General C. Everett Koop, under a congressional mandate. [3]
A pamphlet is an unbound book (that is, without a hard cover or binding). Pamphlets may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book.
California state worker Curtis Walker looks over retirement plan brochures at the Calpers regional office in Sacramento, Calif., on Oct. 21, 2009. (REUTERS/Max Whittaker) (REUTERS / Reuters)
The company was founded under the name Bonne Impression in 1995 in Paris, France by current President and CEO Robert Keane. [6] It was a direct marketer of desktop publishing software and pre-printed laser-printer-compatible specialty papers for printing brochures, stationery and business cards from the desktops – focused on small business customers.
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