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  2. Chief marketing officer - Wikipedia

    en.wikipedia.org/wiki/Chief_marketing_officer

    A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...

  3. Account executive - Wikipedia

    en.wikipedia.org/wiki/Account_executive

    Mentioned above are a few of the duties and responsibilities in becoming an account executive. One big responsibility would be to help produce a successful campaign for clients as the marketing sector could possibly need some further help. Where the role would be to act as an important link between advertising agency and the clients.

  4. Chief commercial officer - Wikipedia

    en.wikipedia.org/wiki/Chief_commercial_officer

    It typically involves activities relating to marketing, sales, logistics, product development and customer service to drive business growth and market share. As a corporate officer position, the CCO generally reports directly to the chief executive officer (CEO) and is primarily concerned with ensuring the integrated commercial success of an ...

  5. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...

  7. Promotional model - Wikipedia

    en.wikipedia.org/wiki/Promotional_model

    The responsibilities of the promotional model depend on the particular marketing campaign being carried out, and may include: increasing product awareness, providing product information, creating an association in the consumer's mind between the product or brand and a particular idea, and handing items to consumers, such as a sample of the ...

  8. Creative director - Wikipedia

    en.wikipedia.org/wiki/Creative_director

    The job is similar to a creative director's role in the video game industry in that they manage a team of employees and has to consistently develop new ideas and methods of working. It is vital that designers in this field are able to produce expressive and creative ideas and translate them into something cinematic.

  9. Product marketing - Wikipedia

    en.wikipedia.org/wiki/Product_marketing

    Product marketing managers can also be involved in defining and sizing target markets. They collaborate with other stakeholders including business development, sales, and technical functions such as product management and engineering. Other critical responsibilities include positioning and sales enablement. [1]

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