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J C Sum (born Sum Jan-chung; 5 December 1976) is a Singaporean hybrid marketer, author, content creator, former illusionist and illusion designer.. During his time as a professional illusionist, Sum was nicknamed "The Thinking Man's Magician", Sum was one of the most highly regarded illusionists and illusion designers from Asia.
Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social, Web, Mobile ...
In a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. [12] To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. [7]
LinkedIn is particularly well-suited for personal branding, which, according to Sandra Long, entails "actively managing one's image and unique value" to position oneself for career opportunities. [124] LinkedIn has evolved from being a mere platform for job searchers into a social network which allows users a chance to create a personal brand ...
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Marketing activation can be enriched with the use of online tools. The advent of online video has opened up many opportunities for marketers who use it to engage customers in more compelling ways with new forms of advertising. YouTube, for example, "has given marketers a platform for celebrating and amplifying nearly every marketing activation ...
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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