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Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Louis Vuitton Moët Hennessy). Fenty was launched in May 2019. [1] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [2] Fenty was closed in 2021. [3]
Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [6] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. [7]
In 2018, Rihanna launched a new lingerie line called Savage X Fenty. [2] [3] On September 12, 2018, the first Savage X Fenty Show took place at New York Fashion Week. [4] Models included Bella Hadid, Gigi Hadid, Indira Scott, and Slick Woods. [5] Harper's Bazaar called it "a celebration of racial diversity and body inclusivity."
Rihanna just announced a limited-edition collaboration between her brand, Savage X Fenty, and Italian fashion house Diesel. ELLE.com got the exclusive story behind the capsule.
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Fenty X Puma (stylized FEИTY x PUMA; aka Fenty Puma Creeper or simply Fenty Creeper), [1] is a fashion collaboration between Barbadian singer-songwriter and businesswoman Rihanna and German clothing manufacturer Puma. [2] Rihanna first partnered with Puma in 2014 as the creative director and brand ambassador appearing in advertisements in 2015 ...
Circulating word that fashion icon Rihanna is a billionaire isn’t actually new “news.” However, this week, the global superstar made The post Rihanna joins the billionaires club courtesy of ...