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Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .
Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard ...
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
A content audit is "the only way to fully understand the structure and quality of the content" on a website. [13] It can help: develop a content strategy; manage content quality; prepare content for a migration or for the development of a new site IA or design; evaluate content against business goals, editorial style guidelines, and templates; establish a common language among team members ...
AMC Networks’ executive vice president of content strategy Blake Callaway will exit at the end of 2024 after 13 years with the company. Most recently, Callaway assisted in the acquisition of ...
The web content lifecycle is the multi-disciplinary and often complex process that web content undergoes as it is managed through various publishing stages. [1]Authors describe multiple "stages" (or "phases") in the web content lifecycle, along with a set of capabilities such as records management, digital asset management, collaboration, and version control that may be supported by various ...
Content engineering is the practice of organizing the shape and structure of content by deploying content and metadata models, in authoring and publishing processes in a manner that meets the requirements of an organization’s Content Strategy, and its implementation through the use of technology such as CMS, XML, schema markup, artificial intelligence, APIs and others.
Content intelligence is a strategy that uses artificial intelligence systems and software to process content data into reliable insights about the effectiveness of a business’ content. The AI works within a certain framework to edit the behavioral analysis of customers and clients.