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2. How to Create a Content Marketing Plan for Your Business - AOL

   www.aol.com/create-content-marketing-plan...

   Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard ...

3. Content strategy - Wikipedia

   en.wikipedia.org/wiki/Content_strategy

   Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .

4. Content marketing - Wikipedia

   en.wikipedia.org/wiki/Content_marketing

   Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future. [2] Content marketing starts with identifying the customer's needs.

5. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Sponsored Content - This utilises content created and paid for by a brand to promote a specific product or service. [80] Inbound Marketing- a market strategy that involves using content as a means to attract customers to a brand or product. Requires extensive research into the behaviors, interests, and habits of the brand's target market. [81]

6. Web content lifecycle - Wikipedia

   en.wikipedia.org/wiki/Web_content_lifecycle

   The web content lifecycle is the multi-disciplinary and often complex process that web content undergoes as it is managed through various publishing stages. [1]Authors describe multiple "stages" (or "phases") in the web content lifecycle, along with a set of capabilities such as records management, digital asset management, collaboration, and version control that may be supported by various ...

7. Content engineering - Wikipedia

   en.wikipedia.org/wiki/Content_Engineering

   Content engineering is the practice of organizing the shape and structure of content by deploying content and metadata models, in authoring and publishing processes in a manner that meets the requirements of an organization’s Content Strategy, and its implementation through the use of technology such as CMS, XML, schema markup, artificial intelligence, APIs and others.

8. Media strategy - Wikipedia

   en.wikipedia.org/wiki/Media_strategy

   These can also overlap with each other, for example, television is a typical example of visual-audio media. Strategy, on the other hand, is a plan created to help an individual or organization to achieve certain goals. [2] Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By ...

9. Web content - Wikipedia

   en.wikipedia.org/wiki/Web_content

   Web content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites. It may include text, images , sounds and audio , online videos, among other items placed within web pages .