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Motivate LLC (formerly Alta Bicycle Share and also Motivate International Inc.) is a company based in New York City that services bicycle sharing systems and other urban services in North America. The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies.
On Earth Day, April 21, 2011, Boston Mayor Thomas Menino signed an operating contract with Alta Bicycle Share, officially announcing the launch of a bike share system in Boston. Planned as a regional system, Hubway was initiated under Mayor Menino's Boston Bikes Program, which aimed to build Boston into one of the world's premier cycling cities.
Biketown is the largest self-secured bike share system in North America. [30] In June 2016, PBOT announced plans to add "adaptive bikes", such as handcycles and tricycles, that can be rented for people with disabilities. They will be branded as Biketown but will be organized through local adaptive bike shops, rather than at the standard street ...
It has since grown into the neighboring communities of Brookline, Cambridge and Somerville. They had initially planned to set up a Bixi system directly, but now are using Alta Bicycle Share, of Portland, Oregon, to set it up. [91] Alta Bicycle Share uses the same bicycles and stations that are used in Bixi through the Public Bike System Company ...
Bay Wheels is the first regional and large-scale bicycle sharing system deployed in California and on the West Coast of the United States. It was established as Bay Area Bike Share in August 2013. As of January 2018, the Bay Wheels system had over 2,600 bicycles in 262 stations across San Francisco, East Bay and San Jose. [1]
However, the bikeshare is owned by NYC Bike Share LLC, a subsidiary of Alta Bicycle Share, Inc. [126] [5] [6] Jay Walder was the CEO of Bikeshare Holdings, [23] which includes Alta Bicycle Share, and in turn, NYC Bike Share LLC and Citi Bike, [127] until 2018 when the company was acquired by Lyft. [128]
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The unionization effort came after employees of Citi Bike in NYC, owned by the same parent company Motivate (formerly Alta Bicycle Share), joined TWU Local 100 in September 2014 [15] and alongside similar efforts by employees of Motivate in Boston [16] and Washington, D.C. (Capital Bikeshare).