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2. Search engine optimization metrics - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization...

   Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.

3. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

4. Alexa Internet - Wikipedia

   en.wikipedia.org/wiki/Alexa_Internet

   It was also referred to as Global Rank by Alexa Internet and was designed to be an estimate of a website's popularity. As of May 2018, Alexa Internet's tooltip for Global Rank said the rank is calculated from a combination of daily visitors and page views on a website over a three-month period. [26]

5. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank. The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200).

6. How to Prepare Your Small Business for Black Friday - AOL

   www.aol.com/finance/prepare-small-business-black...

   To successfully boost your rankings and gain traction online, as well as target customers, businesses should prioritize better search engine optimation (SEO). However, the sooner you start, the ...

7. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.