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2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   SEO: Check your website’s search engine rankings, keyword profiles, and organic search volume. Step 3: Analyze Your Website’s Performance Usually your website is your first point of contact ...

3. Domain authority - Wikipedia

   en.wikipedia.org/wiki/Domain_authority

   The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

4. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

5. PageRank - Wikipedia

   en.wikipedia.org/wiki/PageRank

   The SERP rank of a web page is a function not only of its PageRank, but of a relatively large and continuously adjusted set of factors (over 200). [46] [unreliable source?] Search engine optimization (SEO) is aimed at influencing the SERP rank for a website or a set of web pages.

6. 13 Technical SEO Tips to Master Google Updates in 2025 - AOL

   www.aol.com/13-technical-seo-tips-master...

   2. Use a Robots.txt File. A robots.txt file prevents Google from crawling pages you’d like to omit, such as pages with duplicate content or a site with thousands of URLs that aren't essential to ...

7. Search engine optimization metrics - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization...

   Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.