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Close-up of top seal, opening notch, and internal reclosable strip. Resealable packaging is any type of packaging that allows the consumer or user to reseal or reclose the packaging. Often packaging needs to be resealed in order to maintain product freshness or prevent spillage. Reusable packaging allows for multiple uses which can help reduce ...
Sustainable packaging is a relatively new addition to the environmental considerations for packaging (see Packaging and labeling). It requires more analysis and documentation to look at the package design, choice of materials, processing, and life-cycle.
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. [60] Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that ...
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use ...
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Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task.
Launched in 1994 by Summit Media Group, Inc., Packaging World is a monthly publication which covers the latest developments in packaging. Packaging World reports on packaging machinery and materials and technologies and applications. Monthly coverage includes case histories, news, products, and articles on environmental, regulatory and global ...