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It was first published by David Berlo in his 1960 book The Process of Communication. It contains a detailed discussion of the four main components of communication: source, message, channel, and receiver. Source and receiver are usually distinct persons but can also be groups and, in some cases, the same entity acts both as source and receiver.
Berlo's model includes a detailed discussion of the four main components of communication and their different aspects. [141] [142] Berlo's model is a linear transmission model of communication. It was published by David Berlo in 1960 and was influenced by earlier models, such as the Shannon–Weaver model and Schramm's model.
[4] [5] Models of communication are simplified presentations of the process of communication and try to explain it by discussing its main components and their relations. [6] [7] [8] For Schramm, a central aspect of communication is that the participants "are trying to establish a 'commonness '" by sharing an idea or information.
Models of communication are conceptual representations of the process of communication. [20] Their goal is to provide a simplified overview of its main components. This makes it easier for researchers to formulate hypotheses, apply communication-related concepts to real-world cases, and test predictions. [21]
The four components – sender, receiver, channel, and feedback – suggest that the hyperpersonal perspective is a process which is ongoing and dynamic. Walther concludes that SIP is a "process" theory because both information and interpersonal meaning is accumulated over time, providing online partners an opportunity to establish a relationship.
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [ 16 ] [ 8 ] [ 17 ] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [ 10 ]
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These four components come together to be the communication we see and are a part of the most, as the media helps in distributing these messages to the world every day. [7] Group dynamics (communication within groups): Allows ideas to be created within a group of people, allowing many minds to think together to form and create meaning. "The ...
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