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During fashion week in February 2002, the New York Times ran a front page story on Sean John. [4] Sean John's SS'14 Brand Campaign, DREAM BIG. In 2004, Sean John invested in the high-end label Zac Posen. [5] In October 2008, the company purchased streetwear lifestyle brand Enyce from Liz Claiborne for $20 million. [6] [7]
In 2003, singer Pharrell Williams and his manager Rob Walker partnered with fashion designer and A Bathing Ape creator Nigo, and Japanese graphic designer, Sk8thing to create Billionaire Boys Club. [1] The brand is credited with helping popularize streetwear's visibility in high fashion. [2]
Supreme is an American clothing brand established in New York City in April 1994. The company focuses on streetwear, skateboarding, and hip hop fashion trends. Its main products include clothing, skateboards, and accessories. In December 2020, the U.S.-based apparel and footwear company VF Corporation bought Supreme for $2.1 billion. [3]
It releases limited collections each year. The inspiration for creating this brand came from the founder's mental health struggle at age 27. [15] Lurk used his brand as an emotional outlet for his depression. The first product was a basic hat with the logo on the side. [15] Shortly after its founding, ASSC became a popular trend.
Ecko Unltd. is a streetwear brand that was founded by Marc Ecko, an American fashion designer and entrepreneur, in 1993. The brand was originally established as a T-shirt company and quickly gained a following among hip-hop and urban culture enthusiasts. [1]
As of 2003, according to Women's Wear Daily, Diesel had three distinct fashion lines, "Diesel Style Lab, the most pricey fashion-forward designer label; Diesel, a fashion brand that still focuses heavily on denim, and 55DSL, the board sport-inspired streetwear line that blends fashion and function." [57] Style Lab and 55DSL are now defunct.
The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
Champion (also stylized as Champion U.S.A.) is a brand of clothing, specializing in sportswear owned and marketed by American apparel company Hanesbrands (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation in 2006.
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