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  2. City marketing - Wikipedia

    en.wikipedia.org/wiki/City_marketing

    An example of this is Maranello, Italy, which uses the Ferrari headquarters as a primary attraction for tourists. [8] City marketing can occur strategically or organically. An example of strategic city marketing is Las Vegas. [9] The city is promoted through a variety of efforts with the strategic intent of acquiring cultural and economic bonuses.

  3. Geomarketing - Wikipedia

    en.wikipedia.org/wiki/Geomarketing

    In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).

  4. Location-based advertising - Wikipedia

    en.wikipedia.org/wiki/Location-based_advertising

    There are two types of location-based services in general: push and pull.. The push approach is more versatile and is divided into two types. A not requested service is the more common approach amongst the two approaches, as this allows advertisers to target users until the users do not want the ads to be sent to them.

  5. Place branding - Wikipedia

    en.wikipedia.org/wiki/Place_branding

    New York City's famous "I Love New York" logo. Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries."

  6. Geotargeting - Wikipedia

    en.wikipedia.org/wiki/Geotargeting

    In internet marketing and geomarketing, the delivery of different content based on the geographical geolocation and other personal information is automated. [4] A good example is the Ace Hardware website at www.acehardware.com. The company utilizes geolocation software to power the “My Local Ace” section of its website.

  7. How to Create a Content Marketing Plan for Your Business - AOL

    www.aol.com/create-content-marketing-plan...

    Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And if those humans are your customers, they’re being hit just as hard ...

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