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A 4-wood is sometimes seen instead of a 3-wood (to fine-tune range differences between a player's driver and fairway wood), while a 5-wood is a common addition to the 3-wood for players who prefer fairway woods to long irons for play through the green. 7-woods are rarer in men's clubs but more common in ladies' and seniors' sets, again as a ...
Big Bertha is the name given by Callaway Golf to a number of its lines of golf clubs.The name was chosen to evoke the famous German Big Bertha howitzer.. The original Big Bertha driver was launched in 1991.
Due to competition from Adidas, the acquisition cost Callaway Golf $169 million. [5] On November 8, 2004, Callaway Golf named chairman and chief executive William C. Baker president and COO, replacing Patrice Hutin. [12] In August 2005, George Fellows was named president and CEO of Callaway Golf. He retained this position until June 2011. [13]
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Players previously contracted with Titleist include Tiger Woods and Rory McIlroy, before both moved to Nike and then later TaylorMade, [20] [21] and Phil Mickelson, who switched to Callaway shortly after his 2004 Masters Tournament win. [22]
TaylorMade was independently owned until 1984, when Salomon S.A. acquired the company. At the time, the union was strategically compatible for both companies which were innovators in their industries: Salomon wanted to diversify and made the decision to enter a "three-season" market, and TaylorMade benefited from the worldwide resources of Salomon.
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