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The company was established by Torstein Hagen in St. Petersburg, Russia as Viking River Cruises in 1997. Hagen had become involved in cruising as a McKinsey and Company consultant who helped the Holland America Line survive the 1973 oil crisis, then was CEO of the Royal Viking Line from 1980 to 1984, made money in the Russian private equity markets, then bought a controlling stake in a Dutch ...
Mariella was the world's largest cruiseferry from 1985 until 1989, when the accolade passed on to her Viking Line fleetmate MS Athena. Mariella was sold to Corsica Ferries in 2021 and renamed Mega Regina. [5] [6] The ship started traffic on the Mediterranean Sea in summer 2021. [7]
Ville Viking is a white ship's cat in a sailor's outfit. Ville Viking is the mascot of Viking Line, which is used as an icon for activities for children passengers, marketing and merchandising. The white ship's cat figure appears on ships and Viking Line's marketing events at least in Finland and Sweden. [34]
Viking Line sold all inclusive packages to the cruise, covering a cabin, food, drinks and special programs. The ship was christened before the cruise started. [39] The cruise was sold out in four hours, with prices starting from 350 euro per bed, and by Christmas time 2012 Viking Line had sold 300 thousand voyages.
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Viking XPRS at Katajanokka terminal in Helsinki. MS Viking XPRS is a fast cruiseferry owned by the Finland-based Viking Line and operated on their service between Helsinki, Finland and Tallinn, Estonia. Her keel was laid on 16 April 2007 [8] and launching took place on 19 September 2007. [9] Viking XPRS entered service on 28 April 2008. [4]
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