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The centre contains 90 shops, including department stores from the Next plc (136,000 square feet (12,600 m 2)) and House of Fraser (150,000 square feet (14,000 m 2)) chains. A third and larger department store, John Lewis & Partners (formerly Heelas ) is adjacent to the Minster Street entrance but not part of the centre itself.
The upper level of The Oracle. Reading town centre is a major shopping centre. The primary catchment area for the town centre (the area for which the centre attracts the largest single flow of generated expenditure) for non-bulky comparison goods extends as far as Goring-on-Thames, Henley-on-Thames, Pangbourne and Wokingham.
Reading, House of Fraser (opened in The Oracle shopping centre in 1999; closed 28 September 2023) [183] Richmond, House of Fraser (formerly Dickins & Jones; opened September 1969 on the site of Gosling & Sons, acquired
Science & Tech. Shopping. Sports
In 1999 a major new shopping and leisure centre, The Oracle, opened behind the store. Among its many shops at the time were department stores Debenhams and House of Fraser, thus increasing the level of competition in Reading. On Sunday 2 September 2001, as part of a wider company rebranding, the store's name was changed from Heelas to John Lewis.
Reading town centre is a major shopping centre. In 2007, an independent poll placed Reading 16th in a league table of best performing retail centres in the United Kingdom. [105] [106] The main shopping street is Broad Street, which runs between The Oracle in the east and Broad Street Mall in the west and was pedestrianised in 1995. [107]
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Broad Street is a main pedestrianised thoroughfare and the primary high street in the English town of Reading. [1] The street is situated in the town centre, running for approximately 0.25 miles (0.40 km), from west to east. The western end of the road lies at the crossroads with Oxford Road, West Street and St Mary's Butts.