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  2. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    In the 21st century, engagement marketing has taken a new turn with the advent of different technologies. The effect of smartphones, touchscreens and virtual reality has become prominent. Examples of such engagement marketing can be found online. Though technological advancement made such campaigns possible, innovative ideas remain as important ...

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Business idea - Wikipedia

    en.wikipedia.org/wiki/Business_idea

    It encapsulates the initial vision that guides market research, product development, and business strategy, ultimately contributing to economic growth and innovation. Characteristics of a Promising Business Idea. Innovative: They introduce new or improved products, services, or processes.

  5. The 5 Most Profitable Business Ideas for Freelancers - AOL

    www.aol.com/5-most-profitable-business-ideas...

    SEO and social media have become vital marketing channels, and content creation is a required part of the process. Freelance writers can get started part time and turn it into a full-time income ...

  6. Crossing the Chasm - Wikipedia

    en.wikipedia.org/wiki/Crossing_the_Chasm

    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.

  7. Innovation management - Wikipedia

    en.wikipedia.org/wiki/Innovation_management

    Innovation management helps an organization grasp an opportunity and use it to create and introduce new ideas, processes, or products industriously. [2] Creativity is the basis of innovation management; the end goal is a change in services or business process. Innovative ideas are the result of two consecutive steps, imitation and invention. [8]

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