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  2. Encyclopedia of Major Marketing Strategies - Wikipedia

    en.wikipedia.org/wiki/Encyclopedia_of_Major...

    Encyclopedia of Major Marketing Strategies (formerly Encyclopedia of Major Marketing Campaigns) is a multi-volume reference work that describes and analyzes major marketing campaigns, published by Gale. [1] [2] Volumes: I (1999) II (2007) III (2013) IV (2019)

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Blue Ocean Strategy - Wikipedia

    en.wikipedia.org/wiki/Blue_Ocean_Strategy

    Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...

  5. 12 best investing books for beginners - AOL

    www.aol.com/finance/12-best-investing-books...

    Best books on investing for beginners 1. The Only Investment Guide You’ll Ever Need, by Andrew Tobias. If you are truly just starting out in your investing journey, this book is a great place to ...

  6. 5 popular investment strategies for beginners - AOL

    www.aol.com/finance/5-popular-investment...

    Here are five popular investment strategies for beginners, along with some of their advantages and risks. Top investment strategies for beginners. ... Best investing books for beginners.

  7. Category:Marketing books - Wikipedia

    en.wikipedia.org/wiki/Category:Marketing_books

    Main page; Contents; Current events; Random article; About Wikipedia; Contact us; Pages for logged out editors learn more

  8. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    [3] [6] The marketing plan also shows the actions that will be taken, and the resources to be applied, in order to achieve planned goals. [3] [6] Marketing planning can also be used to prepare a detailed case for introducing a new product or revamping current marketing strategies for existing products. [3] A complete marketing plan may include: [7]

  9. 25 passive income ideas to help you make money in 2025 - AOL

    www.aol.com/finance/25-passive-income-ideas-help...

    Real estate-based passive income ideas 13. Rental income. Investing in rental properties is an effective way to earn passive income. But it often requires more work than people expect. If you don ...