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2. 4 ways to check if a business name is taken - AOL

   www.aol.com/4-ways-check-business-name-140000142...

   Running a business name search helps ensure that your name is distinct from competitors, legally available, and doesn't infringe on any existing trademarks or intellectual properties.

3. United States trademark law - Wikipedia

   en.wikipedia.org/wiki/United_States_trademark_law

   A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...

4. Trademark - Wikipedia

   en.wikipedia.org/wiki/Trademark

   It defines cybersquatting as "(occurring) when a person other than the trademark holder registers the domain name of a well-known trademark and then attempts to profit from this by either ransoming the domain name back to the trademark holder or using the domain name to divert business from the trademark holder to the domain name holder". [109]

5. Brand licensing - Wikipedia

   en.wikipedia.org/wiki/Brand_licensing

   Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.

6. Fair use (U.S. trademark law) - Wikipedia

   en.wikipedia.org/wiki/Fair_use_(U.S._trademark_law)

   If Defendant uses the mark as a trademark (i.e., a brand, product name, company name, etc.) or if Defendant uses the term in a suggestive manner, it is not descriptive fair use. Nominative fair use of a mark may also occur within the context of comparative advertising. [2]

7. Imprint (trade name) - Wikipedia

   en.wikipedia.org/wiki/Imprint_(trade_name)

   An imprint of a publisher is a trade name—a name that a business uses for trading commercial products or services—under which a work is published. Imprints typically have a defining character or mission. In some cases, the diversity results from the takeover of smaller