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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
The emergence of search engine spiders and robots in the late 1990s, along with web proxies and dynamically assigned IP addresses for large companies and ISPs, made it more difficult to identify unique human visitors to a website. Log analyzers responded by tracking visits by cookies, and by ignoring requests from known spiders. [citation needed]
Website change detection allows interested parties to be alerted when a website has changed. A web crawler can periodically scan a website to see if any changes have occurred since its last visit. Reasons to track website changes include: Enhanced automation: Triggering in Event-driven programming
Web beacons embedded in emails have greater privacy implications than beacons embedded in web pages. Through the use of an embedded beacon, the sender of an email – or even a third party – can record the same sort of information as an advertiser on a website, namely the time that the email was read, the IP address of the computer that was used to read the email (or the IP address of the ...
Whenever someone visits a website that uses Google Analytics, Google tracks that visit via the user's IP address in order to determine the user's approximate geographic location. To meet German legal requirements, Google Analytics can anonymize the IP address. [ 62 ]
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
The threat model of history sniffing relies on the adversary being able to direct the victim to a malicious website entirely or partially under the adversary's control. The adversary can accomplish this by compromising a previously good web page, by phishing the user to a web page allowing the adversary to load arbitrary code, or by using a malicious advertisement on an otherwise safe web page.
In web analytics, a session, or visit is a unit of measurement of a user's actions taken within a period of time or with regard to completion of a task. Sessions are also used in operational analytics and provision of user-specific recommendations .
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