Search results
Results from the WOW.Com Content Network
Cooperative (or co-operative) economics is a field of economics that incorporates cooperative studies and political economy toward the study and management of ...
A worker cooperative or producer cooperative is a cooperative owned and democratically controlled by its "worker-owners". In a pure worker cooperative, only the workers own shares of the business on a one person, one vote basis, though hybrid forms exist in which consumers, community members or investors also own some shares (though these ...
Social advertising is the use of advertising to inform the public about a social issue or to influence their behavior. [1] While social advertising campaigns are often successful in raising awareness, they are typically unsuccessful in producing long-term behavior change of the type that can be achieved through the use of social marketing ...
Multi-stakeholder coops have more complex ownership structures, and editorial direction and independence is potentially more opaque than a full consumer-owned, or full worker-owned cooperative. The realities of capital access in the modern age usually require that new media cooperatives approach financing via this method.
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together. "Co-marketing" began in 1981 when Koichi Shimizu, a professor at Josai University, published an article in a bulletin published by Nikkei Advertising Research Institute in Japan.
In sociology, communicative action is cooperative action undertaken by individuals based upon mutual deliberation and argumentation. The term was developed by German philosopher - sociologist Jürgen Habermas in his work The Theory of Communicative Action .
The Cooperative Marketing Act of 1926 44 Stat. 802 (1926) was a piece of agricultural legislation passed in the United States which expanded upon the Capper–Volstead Act of 1922. [1] It allowed farmers to exchange “past, present, and prospective crop, market, statistical, economic, and other similar information” at their local cooperative ...