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Shared intentionality is a concept in psychology that describes the human capacity to engage with the psychological states of others. According to conventional wisdom in cognitive sciences, shared intentionality supports the development of everything from cooperative interactions and knowledge assimilation to moral identity and cultural evolution that provides building societies, being a pre ...
David Johnson, Deutsch's student in the study of social psychology, with his brother Roger Johnson, a science educator, and their sister, educator Edye Johnson Holubec, further developed positive interdependence theory as part of their research and work in teacher and professional training at the Cooperative Learning Center at the University of Minnesota (founded in 1969).
In social psychology, superordinate goals are goals that are worth completing but require two or more social groups to cooperatively achieve. [1] The idea was proposed by social psychologist Muzafer Sherif in his experiments on intergroup relations, run in the 1940s and 1950s, as a way of reducing conflict between competing groups. [2]
Researchers suggested that a combination of low self-directedness and low cooperativeness form a general factor common to all personality disorders. [4] The specific combination of low self-directedness, low cooperativeness, and high self-transcendence has been described as a "schizotypal personality" style by Cloninger and colleagues, [4] and has been found to be associated with high levels ...
In social psychology, reciprocity is a social norm of responding to an action executed by another person with a similar or equivalent action. This typically results in rewarding positive actions and punishing negative ones. [1] As a social construct, reciprocity means that in response to friendly actions, people are generally nicer and more ...
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
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Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion.