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2. Media buying - Wikipedia

   en.wikipedia.org/wiki/Media_buying

   Media research planning can be done by media buyers as well as media specialists. Depending on product and service, Media Buyers and Media Specialists must do a fair amount of research to determine how best to spend the allotted budget [citation needed]. This includes research on the target audience and what type of medium will work best to ...

3. Marketing - Wikipedia

   en.wikipedia.org/wiki/Marketing

   Public relations is the use of media tools to promote and monitor for a positive view of a company or product in the public's eye. The goal is to either sustain a positive opinion or lessen or change a negative opinion. It can include interviews, speeches/presentations, corporate literature, social media, news releases and special events. [5]

4. Media consultant - Wikipedia

   en.wikipedia.org/wiki/Media_consultant

   A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual, and prepare subjects for interviews with the media.

5. Harold Mitchell (media buyer) - Wikipedia

   en.wikipedia.org/wiki/Harold_Mitchell_(media_buyer)

   Mitchell became a successful media buyer, founded his own company, and led the development of the media buying industry in Australia. [citation needed] Mitchell was the Executive Chairman of the Mitchell Communication Group [2] and Executive Chairman, Aegis Media Pacific, part of the Aegis Group. He was also involved in Television Sydney.

6. Advertising agency - Wikipedia

   en.wikipedia.org/wiki/Advertising_agency

   Originally, in the 18th century, and the first half of the 19th, advertising agencies made all of their income from commissions paid by the media for selling space to the client. [ 10 ] Although it is still the case that the majority of their income comes from the media , in the middle of the 19th century, agencies began to offer additional ...

7. Media (communication) - Wikipedia

   en.wikipedia.org/wiki/Media_(communication)

   In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]

8. 1 In 10 Young Job Hunters Rejected Because Of Their Social Media

   www.aol.com/news/2013-06-04-applicants-rejected...

   According to a new study from market analyst firm On Device Research, 1 in 10 young job seekers have lost a job opportunity because of their social media profiles. In the U.S. alone, the total was ...

9. Media proprietor - Wikipedia

   en.wikipedia.org/wiki/Media_proprietor

   A media proprietor, also called a media executive, media mogul, media tycoon, or press baron is an entrepreneur who controls any means of public or commercial mass media, through the personal ownership or holding of a dominant position within a media conglomerate or enterprise.