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  2. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    Pathos tends to use "loaded" words that will get some sort of reaction. Examples could include "victim", in a number of different contexts. In certain situations, pathos may be described as a "guilt trip" based on the speaker trying to make someone in the audience or the entire audience feel guilty about something.

  3. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos. Pathos is most effective when the author or speaker demonstrates agreement with an underlying value of the reader or listener. In addition, the speaker may use pathos and understanding to sway the audience.

  4. Rhetorical stance - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_stance

    It involves choices in tone, style, and language to persuade, inform, entertain, or engage the audience. Rhetorical stance can include elements such as the use of ethos (establishing credibility), pathos (appealing to emotions), and logos (logical reasoning) to shape the overall impact of a communication. [2] [3]

  5. Loaded language - Wikipedia

    en.wikipedia.org/wiki/Loaded_language

    Politicians employ euphemisms, [11] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. . Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "publ

  6. Stoic passions - Wikipedia

    en.wikipedia.org/wiki/Stoic_Passions

    The Greek word pathos was a wide-ranging term indicating an infliction one suffers. [2] The Stoics used the word to discuss many common emotions such as anger, fear and excessive joy. [ 3 ] A passion is a disturbing and misleading force in the mind which occurs because of a failure to reason correctly. [ 2 ]

  7. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    pathos the use of emotional appeals to alter the audience's judgment through metaphor, amplification, storytelling, or presenting the topic in a way that evokes strong emotions in the audience logos the use of reasoning, either inductive or deductive, to construct an argument

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  9. Narrative paradigm - Wikipedia

    en.wikipedia.org/wiki/Narrative_paradigm

    The narrative paradigm incorporates both the pathos and logos form of rhetoric theory. Rhetoric theory was formulated by Aristotle. [45] He defines rhetoric as: the available means of persuasion. [9] It includes two assumptions. Firstly that effective public speakers must consider their audience. Secondly that effective public speakers supply ...