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  2. Web traffic - Wikipedia

    en.wikipedia.org/wiki/Web_traffic

    Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.

  3. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.

  4. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.

  5. Internet traffic - Wikipedia

    en.wikipedia.org/wiki/Internet_traffic

    Traffic features included port number, application payload, temporal, packet size, and the characteristic of the traffic. There is a vast range of methods to allocate Internet traffic including exact traffic, for instance, port (computer networking) number, payload, heuristic, or statistical machine learning.

  6. Bounce rate - Wikipedia

    en.wikipedia.org/wiki/Bounce_rate

    Bounce rate is an Internet marketing term used in web traffic analysis.It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site.

  7. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]

  8. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  9. Website monitoring - Wikipedia

    en.wikipedia.org/wiki/Website_monitoring

    Website monitoring also helps benchmark the website against the performance of a competitor to help determine how well a site is performing. Website speed is also used as a metric for search engine rankings. [2] Website monitoring can be used to hold web hosting providers accountable for their service-level agreements. Most web hosts offer a 99 ...

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