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Is used to increase a person's latitude of acceptance. For example, if a salesperson wants to sell an item for $100 but the public is only willing to pay $50, the salesperson first offers the item at a higher price (e.g., $200) and subsequently reduces the price to $100 to make it seem like a good deal. Dysphemism
Inoculation is a theory that explains how attitudes and beliefs can be made more resistant to future challenges. For an inoculation message to be successful, the recipient experiences threat (a recognition that a held attitude or belief is vulnerable to change) and is exposed to and/or engages in refutational processes (preemptive refutation, that is, defenses against potential counterarguments).
For example, "I've flipped heads with this coin five times consecutively, so the chance of tails coming out on the sixth flip is much greater than heads." [ 66 ] Hot-hand fallacy (also known as "hot hand phenomenon" or "hot hand"), the belief that a person who has experienced success with a random event has a greater chance of further success ...
Persuasive definition – purporting to use the "true" or "commonly accepted" meaning of a term while, in reality, using an uncommon or altered definition. (cf. the if-by-whiskey fallacy) Ecological fallacy – inferring about the nature of an entity based solely upon aggregate statistics collected for the group to which that entity belongs. [27]
His style of writing history defending the Roman state actions and using propaganda heavily eventually became a defining characteristic of Roman historiography. Another example of early propaganda is the 12th-century work, The War of the Irish with the Foreigners, written by the Dál gCais to portray themselves as legitimate rulers of Ireland.
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
An example is a probabilistically valid instance of the formally invalid argument form of denying the antecedent or affirming the consequent. [ 12 ] Thus, "fallacious arguments usually have the deceptive appearance of being good arguments, [ 13 ] because for most fallacious instances of an argument form, a similar but non-fallacious instance ...
An example for this debate is advertising for tobacco or alcohol but also advertising by mail or fliers (clogged mail boxes), advertising on the phone, on the Internet and advertising for children. Various legal restrictions concerning spamming, advertising on mobile phones, when addressing children, tobacco and alcohol have been introduced by ...