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Nielsen launched its Nielsen Homevideo Index (NHI) in 1980 to measure cable, pay cable, and VCRs, and the NHI began offering daily cable ratings in 1982. Nielsen's continued to advance with steady changes into the mid-2000s.
But perhaps more urgent is the station’s plummeting viewership. Its prime-time audience tanked 55% from Nov. 4 through Dec. 15, according to Nielsen ratings cited by The Wrap. (CNN, a mainstream ...
Nielsen operates in over 100 countries and employs approximately 15,000 people worldwide. For most of its history, the company was known for its two subsidiaries, Nielsen Media Research, which was responsible for TV ratings, and AC Nielsen, which was responsible for consumer shopping trends and box-office data. Nielsen Media Research later ...
Nielsen has never been a favorite of the TV networks, which look at the measurement company as a sort of teacher that always grades papers with a desire to lower the grade.
Since 2007, Nielsen’s “commercial ratings,” or measures of the viewership of ad breaks on TV, have been at the foundation of advertising ne Nielsen Plans Overhaul for Commercial Ratings ...
A former service was the Nielsen ratings, an audience measurement system that measures television, radio and newspaper audiences in their respective media markets. In 1950, A.C. Nielsen acquired the C. E. Hooper company and began attaching recording devices to a statistical sample of about 1200 consumer television sets in the United States. [ 7 ]
Nielsen said it would move forward without the backing of the media industry’s Media Rating Council, the latest eyebrow-raising maneuver in a months-long feud between the media-measurement giant ...
This list is intended to include links to all publicly available weekly lists of Nielsen ratings from 1950 through 1997. (Subsequent to 1997, there have been other archives created such as that at tvbythenumbers.zap2it.com and other sites, though archive.org may need to be used to access this information.