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The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...
Of the two, only Pepsi has exposure to food through brands such as Frito-Lay and Quaker as well as international food brands, and its beverage portfolio is less concentrated in soda than Coca-Cola ...
The Coca-Cola vs. PepsiCo war is one of the greatest rivalries in corporate history, just like Apple vs. Microsoft or Facebook vs. productive work time. At the same time, these two soda giants are ...
Pepsi and Coke have provided sugary sweet beverages to consumers for over a century while drawing battle lines at the soda fountain. But the Coca-Cola vs. PepsiCo debate doesn’t just apply to ...
The longest running commercial Coca-Cola soda fountain anywhere was Atlanta's Fleeman's Pharmacy, which first opened its doors in 1914. [46] Jack Fleeman took over the pharmacy from his father and ran it until 1995; closing it after 81 years. [47] On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by the Coca-Cola ...
The 60-year-old Fresca brand is experiencing a renaissance thanks to its zero-calorie formula and popularity as a cocktail mixer, so it makes sense to combine the soda and alcohol into one product ...
According to Pepsi, they spent 14 million dollars on their design, [4] while Coca-Cola's dispenser costed $250,000. NASA considered these dispensers an "engineering demonstration", but for both companies it was a PR actions. [5] Coca-Cola claimed a win in the "Space Cola Wars" stating that it is "the first soft drink tasted in space". [6]
The pandemic had a mixed impact on packaged food and beverage companies. The stay-at-home orders led to increased demand in the at-home channel. However, lower sales in on-the-go channels ...