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Companies also started to target some of their products at the casual fashion market. Soon, shoes were available for football, jogging, basketball, running, etc. Many sports had their relevant shoe, made possible by podiatrist development of athletic shoe technology. During the 1990s, shoe companies perfected their fashion and marketing skills.
Greenberg sought to focus on men's street shoes; Skechers' early products were utility-style boots popular in grunge fashion. [3] The company quickly expanded to include women and children, with casual and athletic styles, and went public in 1999.
By the early 1920s, the shoes were worn by Olympic soccer players, national and international tennis champions, and college athletes. [5] In 1926, the Keds Triumph shoe was introduced. [6] Keds released "Kedettes", a line of washable high-heeled shoes for women, in 1938. [7] [8] [9]
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The company name came about as Poopat and Girolami were working on a number of 'common' projects together, the original 'Achilles' shoe included, while living in separate countries. [7] All of their shoes feature a line of numbers along the heel, displaying the style, the size and color, respectively. [ 7 ]
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