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In linguistics, affect is an attitude or emotion that a speaker brings to an utterance. Affects such as sarcasm, contempt, dismissal, distaste, disgust, disbelief, exasperation, boredom, anger, joy, respect or disrespect, sympathy, pity, gratitude, wonder, admiration, humility, and awe are frequently conveyed through paralinguistic mechanisms such as intonation, facial expression, and gesture ...
Affect theory is a theory that seeks to organize affects, sometimes used interchangeably with emotions or subjectively experienced feelings, into discrete categories and to typify their physiological, social, interpersonal, and internalized manifestations.
For example, the temperament of a highly reactive/low self-soothing infant may "disproportionately" affect the process of emotion regulation in the early months of life (Griffiths, 1997). Some other social sciences, such as geography or anthropology , have adopted the concept of affect during the last decade.
Dispositional affect is different from emotion or affect, by being a personality trait while emotion is a general concept for subjective responses of people to certain situations. Emotion includes both general responses (positive or negative emotion) and specific responses (love, anger, hate, fear, jealousy, sadness etc. The strength of ...
People who develop this communication style usually feel powerless, resentful, and stuck. [2] Passive-aggressive individuals expose their anger through procrastination, being exaggeratedly forgetful, and or being intentionally inefficient, among other things. [3] Many behavioral characteristics are identified with this communication style.
Emotional prosody or affective prosody is the various paralinguistic aspects of language use that convey emotion. [1] It includes an individual's tone of voice in speech that is conveyed through changes in pitch , loudness , timbre , speech rate, and pauses .
For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Affect labeling is an implicit emotional regulation strategy that can be simply described as "putting feelings into words". Specifically, it refers to the idea that explicitly labeling one's, typically negative, emotional state results in a reduction of the conscious experience, physiological response, and/or behavior resulting from that emotional state. [1]