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The ASA is governed by a code of ethics, which has been revised since 1970, with the first ASA code of ethics being written in 1970. ASA members are bound by the code of ethics. The association also has codes for meeting behavior, disclosure, award revocation, and removal from leadership positions. [12]
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances.
The CAP Code is, however, not considered to be covered by competition law in the United Kingdom. [10] Whilst the committee itself is composed of members from advertisers and the media, its operations are overseen by the ASA's Governing Council, at least half of whose members are not linked to the advertising industry. [11]
In November 2018, ASA Board of Directors approved a code of conduct statement on Justice, Equity, Diversity, and Inclusion (JEDI). It was reviewed and updated by ASA BOD in 2019, 2021, and most recently in 2023. [4] In June 2020, the R. A. Fisher Award and Lectureship was changed to COPSS Distinguished Achievement Award and Lectureship.
In assessing complaints, the ASA apply the ASA Advertising Codes. Key requirements of these codes include truthful presentation and a sense of social responsibility. If a complaint is upheld, the ASA formally request the advertisement is removed or amended. Decisions are released to the media and the public via email and online.
Scope of the Code: What the Code does – and does not – apply to. How the ASA assesses ads, including targeting and audience. How the system works: A full description of how advertising regulation works and the role of the Advertising Standards Authority, CAP and its funders. Information on the Independent Review procedure (of ASA ...
The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa. Its purpose was to manage South Africa's voluntary, self-regulating system of advertising.
The Advertising Standards Authority (ASA), previously known as the Advertising Standards Authority for Ireland, is the self-regulatory organisation (SRO) for advertising industry in Ireland. The 7th edition of its Code was introduced with effect from March 2016. [1] Some of the activities that the organization engages in are: Policy and Advocacy